The "A Day With..." is a series inspired by the fact that most of the best projects, products and work come from teams. We hope to offer a glimpse into the inner workings of some of our favourite teams using photography and interviews with team members. We want to put a human face on the products people love by getting to know the team and the process behind them.
Jam3 is a world-renowned digital design and production company based in Toronto, Ontario, Canada. They are known for building innovative and immersive experiences in the digital space and have won countless awards to prove it. Their relentless push to reinvent how people experience digital has catapulted them from an original team of 3 to a large agency of more than 50. I had the pleasure of visiting their space to experience a day with the team and chatted with one of the original three founders, Adrian Belina, about how they make awesome digital.
Tell us about how Jam3 got started?
Adrian: For that we gotta go way back to 2003. Inspired by the advances brought by Flash "MX" a couple of young, wide-eyed guys (Mark McQuillan, Pablo Vio and myself) went back to college for a post-graduate program called Interactive Multimedia. We all became buddies and after graduation would still go out for drinks. Pablo and myself went to work for small random companies out in the 905 area while Mark decided he was going to go at it on his own and started Jam3, or Jam3media as it was called back then. Back then "something-media" was what all the cool kids were doing.
About a year later, Pablo left his job to work with Mark and I followed suit shortly after. Being young and just starting out we worked in an apartment above Mark's garage and took work from anyone and everyone. We loved digital and put 120% into everything we did. We viewed every job as a portfolio piece that could get us a newer and bigger site to build. Since day 1 we've always been really passionate about the level of motion and animation that goes into our work and so we quickly went from building sites for Persian rugs and dentists, to sexier portfolios and small companies sites. Seriously though, I wish I could show you the amazing Flash site we designed for this dentist. For 2004, this guy probably had the sexiest dentist site in the world.
We had a couple of turning points in our history and the first was starting to do work for ad agencies and entertainment companies. That's when we decided that we'd become a more formalized company and start hiring people to help us with the work that we were turning down. Amazingly enough we hired 2 great devs above that garage and even more amazing is that one of them still works for us today 7 years later (shoutout to our Tech Director, Aaron Morris).
From there on out we just continued to push into the industry, always putting in that extra effort, the extra details, growing our portfolio and our reputation one project at a time. And that's still how we think and operate today. We're about 50 people and we still look at every project as an opportunity to land the next one. I'm happy that we've earned the reputation for being the company you call when you're not quite sure if the project is actually possible.