Russ Tannen is the Head of Music at DICE in London. When we spoke he told me a great story about how he started booking bands at his hometown's local pub at the age of 15 and wasn't able to actually watch the shows himself because he was too young to enter. That started him on a career path in music, programming shows for Vice's venue in London, and eventually into his current role. DICE is an app where fans can buy tickets to shows with no booking fees, and Russ and his team are responsible for curating all of those shows. Russ talks about the challenges of growth and prioritization and how he ended up in his role at DICE.
Tell me more about your role at DICE?
I'm the Head of Music at DICE, which means that I am ultimately responsible for the inventory that we have. I have to be across all the relationships with promoters, agents, managers and anyone who we might be selling tickets directly on behalf of. It also means I'm working on getting exclusives with established artists, and looking at which new acts we should be supporting.
I work closely with the marketing team helping shape our voice and how DICE should be pitched to fans and partners alike. I also work with the product teams to ensure that new features we build reflect the interests of users and artists.
I’m in charge of the culture, and making sure we keep that right.
My team is eight people, out of a total 38 here. DICE is a technology-led business, but really it’s a music company and music is at the core of everything we do.