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Ways We Work

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Jane Barkley

Co-founder of IM@Events

What do you do?

I’m the Co-Founder of IM@Events. We do social media coverage of events. Although my co-founder Meaghan and I have been doing social media at events for years, IM@Events is a relatively young company, so we’re both very hands on with basically every area of our business.

One of the most important aspects of my job is mapping and communicating the value of an event’s online presence to educate event organizers about their media, which more or less means looking at a lot of data and translating it into something people value.

What mobile device do you use?

Samsung Galaxy Note II

Best way to stay on top of email?

I have a ‘personal’ email to divert alerts/subscriptions/newsletters/junk mail to, so it’s a conscious choice to go look at those while keeping attention-sucking junk out of my work day.

I also scan my inbox (and online social interaction) every morning to determine what I need to action immediately, and what can wait until later. Once an email’s dealt with it goes into a folder or gets deleted. I can’t stand having emails just sitting in my inbox nagging at me.

Although most of my email has to be dealt with by me directly, if I know that it’s actually better addressed by someone else I’ll do an email intro or forward to it someone who can answer better.

Top five applications/programs?


Gmail/Google Drive/Google+/YouTube/Google. They basically own me. I use a lot of Google products and like the functionality and way they’re integrated. I guess that could technically count as 5, but Facebook, Sprout Social, and Twitter aren’t far behind.

What is your best time-saving trick?

I cap coffee dates and networking events every week to protect the space I need for work.

I also really champion efficiency- getting to the end goal without too many superfluous actions, which ultimately saves an enormous amount of time.

Favourite productivity tool?

Google Drive

One non-tech thing you can't live without?

Coffee. LOTS of coffee.

Structure of your typical day? How do you divide your time?

Roughly speaking, my mornings are client projects, then business & product development for IM@Events. Afternoons are generally more creative and ‘social’ work like content development, and branding. Whatever’s going on in my day, I always make time to watch or read some type of professional advice to help me push me to that next level.

What does your workspace look like?

Who would you like to see featured on Ways We Work?

Non local: Laura Roeder Locally: Caitlin Quarry