Ryan Robinson is an entrepreneur and marketer whose free online course, Launching a Business While Working, can teach you how to start and grow your business while working a full-time job. He is also part of the marketing team at CreativeLive in San Francisco.
What do you do?
Primarily, I'm charged with marketing for all of our Money & Life classes here at CreativeLive. The Money & Life channel is our second biggest audience driver for the website. We started with Photography and Money & Life has been our second biggest win, where we've had people like Lewis Howes, Tim Ferriss and a bunch of other Silicon Valley tech entrepreneurs teaching classes. That's the channel that we really see having the most opportunity.
I specifically do partnership related marketing, and pretty much anything that we think will drive new audience members. Generally speaking I do marketing, that usually involves a lot of writing which I enjoy, our blog is a big contributor to building our audience so it's great to have that feedback.
What do you find most rewarding about your role? Most challenging?
Most rewarding I would say is actually getting to see these things we produce called Student Stories. We'll usually pick someone who has taken a class here in the studio, live and in-person and we'll follow up with them on how their experiences have been a few months down the road and see if any of the classes have had any strong impact on their business or their life. We had one that was part of a photography class and he had taken this class "Getting Your First Freelance Client as a Photographer". He was able to take a tangible plan from this class, develop a strong template for reaching out to people and build up his portfolio and was able to quit his full-time job. Seeing stories like that is really awesome.
I would say the most challenging part of my role is the number of meetings that we have. Particularly for my role, I interface with everyone in marketing, everyone in content creation and I'm part of the whole process of a class from idea to creation to how we market and promote it. On any given day I have a minimum of 2-hours of meetings, but some days half the day can be a meeting. The mental stop and go time in between working and meetings can be tough to manage. Before every meeting I want to mentally prepare and know what I'm talking about - that often helps. Then decompressing after the meeting too. When I walk out of a meeting I usually have a giant to-do list so I need to go back and translate that into actionable items I can complete. Prioritization becomes a really important skill.