Lindsey Cepek is the Marketing Specialist for the Drake Hotel in Toronto, Ontario. Prior to this, she has worked agency-side in Public Relations. Social media and content management, as well as creative campaign strategy is what she finds the most fun. On her own time, blogging and writing is something she loves to do. Also, big nerd for SEO.
What do you do?
I am the Marketing Specialist at the Drake Hotel. We have two other properties and our retail undertakings including; Drake One Fifty, Drake Devonshire Inn as well as multiple Drake General Stores sprinkled throughout Toronto and Ottawa. Our team is very collaborative, but also project based, I specifically deal with brand management of our flagship property that is located on West Queen West.
What do you find most rewarding about your role? Most challenging?
The most rewarding thing about my job is being able to help create, support and share my co-worker’s ideas. Whether I’m working on concept creation for some of our biggest campaigns, like TIFF and New Year’s Eve, brainstorming with our operations team, or attending events like book launches for our very talented food and beverage team; there are endless way I get to support such a diverse and wildly talented team. I get to work with unbelievably hard working people and alongside a very dynamic team of graphic designers, front of house staff, cultural programmers, human resources, the special events team… I could go on.
The most challenging thing about my job is ensuring that each campaign and every stakeholder gets the attention that it deserves in order to be considered a success. Managing so many projects at a time requires a great deal of ongoing prioritization.