Lindsay Ellerby is a Design Director at Normative, a software design firm in Toronto, Ontario. Read more about her role at Normative and the tools she uses.
What do you do?
I’m a Design Director at Normative, a software design firm. I lead teams through complex strategic and product design projects. We call what we do design for the network because we believe that the world is becoming a network of people and objects connected through software. And since every business is a software business in this connected world, we have a lot of work ahead of us!