Emma Gannon is a freelance writer, a social media consultant, a blogger, a podcast producer and now an author. She defines this new generation of young professionals who are carving and customizing a career path for themselves. Having followed her on Twitter for some time I loved the positive and upbeat tone of her tweets, Emma is someone who really has a handle on personal branding. When I saw she was about to launch her first book I reached out to do an interview and had the pleasure of catching up with her a week ago. She shares what the past six months have been like being newly self-employed, great insight into the book publishing process and candid thoughts on what the work of content creators really looks like.
You’re a blogger, you produce a podcast and just launched your first book. I’d love to know what’s taking up the majority of your focus at the moment?
Right now, as we talk today, it’s definitely the book promotion and everything that goes around marketing a book. That’s taking up a lot of my focus in terms of the time I need to dedicate to it. The podcast I launched two months ago has also blown up into something bigger than I thought it would ever be. It’s a separate thing but ties in with the book at the same time. At the moment I’m working on monetizing my podcast, I’ve just got a sponsor, a large European coffee brand who will be sponsoring it. I didn’t really intend to monetize it, especially whilst promoting my book and doing panels, talks, events and workshops, but it’s great that I’m able to. I’m a curator at a big book festival coming up, which means I’ve had to do about five different panels and workshops. So it’s all different kinds of work but very much focused on the book.
I’d love to know a little more about what your role looks like in this career you’ve built for yourself. What does that look like on a weekly or daily basis?
I’ve only been self-employed entirely for six months, so I’m still figuring it out and don’t have a set routine. I don’t schedule my days very rigidly. I do the most urgent work first, stuff that can’t wait and needs to be done. I don’t check my emails throughout the day, I just check them in the mornings and evenings - unless I’ve got something scheduled.
The middle part of the day is very much about creating content because that’s what I do. I’m writing a second book and working on a project with a TV production company currently, so it’s either bulk writing, writing a proposal or doing some copywriting for brands. Then the beginning and end of my days are general life admin. I also try to schedule an actual meeting or event every day so that I actually leave the house. [laughs]
Working from home is amazing for me because I always felt very distracted working in an office. I am a very sociable person though and I love meeting new people. The podcast has been great for that because it’s given me the opportunity to meet so many incredible people.