On our recent trip to San Francisco, Matt and I had the opportunity to drop by the offices of the photography-loving Photojojo and spend some time with the team there. Photojojo started as a side-project as a weekly newsletter and has since grown into a full online store, chock-full of the most popular and unique photography accessories around (think a lens cover that looks like a burrito). Being photography enthusiasts ourselves, we wanted to learn more about the growth of this company, and get a behind-the-scenes look at the team’s process for keeping their audience of over 500,000 subscribers engaged.
As we arrived at Photojojo’s new office on Market St. in downtown San Francisco we were greeted by Jen Giese the company’s CEO, who took us up the stairs to the third floor where the team was working. Appropriate for a photography-related company, our first observation was that the entire space was filled with incredible natural light. We walked around and Jen introduced us to the rest of the team. Every desk and shelf was decorated with Photojojo products, trinkets, the odd fuzzy green rabbit and other fun things. The colourful trinkets stood out against the bright walls and clean, minimalist aesthetic. After introductions and a tour of the space, Jen began to tell me about how the company got its start.