Last month we attended the fourth edition of the Fluxible conference that happens every September in Kitchener, Ontario. When the co-founders Mark Connolly and Robert Barlow-Busch invited us to attend, we knew we wanted to find out what exactly it took to plan and run an event like this. If you’re unfamiliar with Fluxible, it’s Kitchener-Waterloo’s user experience (UX) design conference that has been running for the past four years. Its founders Mark and Bob are both designers by trade and probably the most interesting thing we witnessed was how they apply UX principles from their work to design and craft the overall experience of the event.
The founders insist that the first goal of the conference is “To have fun”; in fact, their tagline is even “the UX party disguised as a conference.” This goal is evident in the experience they’ve crafted for both attendees and themselves. We were given an opportunity to shadow Mark and Bob - as well as the rest of the planning team - throughout the weekend to observe how everything is managed and comes together.